The term mass medoa refers to forms of communcation that reach large audiences. The mass media are a central part of life in modern societies. Many of us wake up to the radio in the morning, listen to music on our iPod on the bus, surf the internet at lunch time or watch television in evening. In this way, most people come across the mass media on a daily basis. In fact, it would probably be almost impossible to avoid the media completely. | Topics covered 1. What is mass media? 2. Broadcast and electronic media 3. Changes over 30 years 4. Newspaper readership 5. Television audiences 6. Internet uses 7. Effects of mass media 8. Media and political socialisation 9. Pluralist/Conflict approach 10. News stories presented 11. Representation of ethnicity 12. Representation of gender 13. Deviancy amplification |
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